There’s one thing that all of the big content sites do really well: Getting content in front of your face and getting you to interact with it with as few clicks as possible. We’ll take a look at two ways that you can leverage your existing content by, first, showing the most important portions of your content to your readers before even clicking on it and, second, once there reading your content, getting the next article in front of them before they have a chance to click away.

We’ll use the unrecognized power behind Post Formats to display your posts in ways you never though possible. Post Formats are no longer for Tumblr-like sites, we’re going to take them to the next level. See this recent post for a bit more context: http://thomasharrigan.com/2014/post-formats-future/

Infinite scroll has been around WP for a while, but we only use it on our blog and archive pages. Sites like Time.com, Quartz, LA Times and Vogue use infinite scroll on their single post pages as well. I’ll show you how this type of functionality can live on your site so that when your readers are done with your latest post, the next is already right there waiting for them.